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About Us

About Us

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We excel in recruiting for Sales,

F&I, BDC, Service, Parts,

Bodyshop ​and Management!​

      You have plenty of choices for recruiters and even more for trainers. Coolchief handles the entire process so you can focus on your business. We discuss your needs and your dealership’s structure so we find you the right people. We then conduct all of the necessary pre-employment screenings. We will also work with your HR office and your new employee to complete the on-boarding process. Once the employees are hired we will schedule training to cover all aspects of the Road to the Sale. We cover all steps from the meet and greet to negotiations and delivery. We also include prospecting and how to promote themselves on social media.

Quality or Quantity?  

      Over the years, we have been told by so many dealers that recruiters come into their store and draw in many people for the job fair because they needed to justify their cost. Many times, they force these applicants on the dealer. When these employees fail, the dealer says, “these were the worst employees ever!” to the recruiter.  The recruiter signs them up for another hiring blitz and after a few weeks these employees are gone as well.  The dealer isn’t happy.  He contacts the recruiter and expresses his displeasure and the recruiter blames the dealer, “you really need a better training program!

Sound familiar ? ​