We excel in recruiting for Sales professionals, Finance Managers, Business Development Center staff and Parts, Service and Bodyshop team members
You have plenty of choices for recruiters and even more for trainers. Coolchief handles the entire process so you can focus on your business. We discuss your needs and your dealership’s structure so we ﬁnd you the right people. We then conduct all of the necessary pre-employment screenings. We will also work with your HR ofﬁce and your new employee to complete the on-boarding process. Once the employees are hired we will schedule training to cover all aspects of the Road to the Sale. We cover all steps from the meet and greet to negotiations and delivery. We also include prospecting and how to promote themselves on social media.
Is your training room empty the majority of the week?
Your training is not a once a year, quarter or month need. While training does have to start with the basics, training happens every day. Each day your employees interact with you customer in all of your departments. By training on these customer interactions and how employees can give customers the best experience possible we will raise the employee’s skill set and your customer loyalty, by which your profits will increase as well!
For your Sales Department: The salesperson is the cornerstone of your sales department. They deserve to be trained properly. Unfortunately, many dealerships take their new salespeople down one of two paths. The first is they put them with an experienced salesperson to train. Sometimes they learn more about short cuts than the sales process. The second is a manager says they will train them and puts them in a room to taken dozens of certification tests before they spend any time with the product or process. Coolchief brings organization to this process but unlike other trainers we do it in a way to integrate each stores processes into the training.
For your Service Department: With competition pushing the margins of new and used sales down, the revenue from the fixed operations departments are more crucial than ever. Efficiency and customer loyalty drive profitability in a dealership. Customers who have a wonderful experience starting at the point of scheduling and throughout the use of the service departments will spend more money and remain loyal to you. We work to increase these efficiencies.
For your Managers: Managing the operations of a dealership is a vast and sometimes seems like a unsurmountable responsibility. By working with managers on how to manage their time, how to manage and coach employees and measure results we will move the needle.
CSI Customer Satisfaction Index scores can have a huge effect on credits from your manufacturer. We will train your employees on proven processes to increase your CSI. We can also review how payplans can affect performance. There are several easy to use tools that will make a difference. We also work with your service department to improve the customer experience and communications between departments.
This is the future of your dealerships business. We not only help you staff your BDC but also review: -Number of leads -Quality of leads -Lead distribution -CRM Utilization -Lead Workflows -Payplans -Lead sources -Lead reanimation -How to use technology to engage with prospects
Communication & Interpersonal Skills: A good business developer must have strong communication skills. They are required in order to communicate, present, assert and speak to all the different stakeholders involved. He must also be able to cold call prospects with confidence in order to gain new clients.
Collaboration Skills: Business Development is not a one man show. It involves collaboration with multiple parties from inside and outside the company. Any good business developer should be able to build relationships, influence, manage conflicts and navigate through office politics in order to get things done.
Negotiation & Persuasion skills: This includes being tactful and diplomatic at all times. Achieving your set goals require that you are able to learn when to compromise and when to take a stand. In order to persuade your prospects to do what needs to be done, you will need to win their hearts, minds, and trust.